This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Wednesday, March 27, 2013

New LEGO Friends ad for 2013

    Does this look familiar?  It's an updated version of an old 1981 ad.  This fresh, new version showcases it's not just about colors.  It's about imagination.  Every girl, no matter what piques her interest, deserves to have sets which inspire her to build!  Re-build with those bricks and she gains more STEM skills!
    In 2011 merely 9% of The LEGO Group's customers were girls -- By 2013 -- after a year of Friends new options, that number rose to 28% and climbing!
   "Building Girl power" Her doorway to all LEGO ...

Monday, February 18, 2013

"Toy of the Year" award for LEGO Friends

The second year of LEGO Friends opened to more awards:

"Construction Range of the Year"
   -- London Toy Fair

"Girl Toy of the Year"
  -- New York Toy Fair

"Activity Toy of the Year"
  -- New York Toy Fair

"Toy of the Year"
  -- New York Toy Fair
     via Toy Industry Association's Award press release

In addition to sales being double the forecast; the number of girls building with LEGO bricks has tripled; new sets coming soon; events worldwide; and TLG hiring even more Designers for the theme!

It seems the RadFems at SPARK indeed do not speak for all girls.