This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Friday, March 2, 2012

Puppet behind the petition

   How convenient that the petition against TLG, which garnered merely 3,000 signatures after several weeks of the RadFem groups spewing their campaign of false information all over the Internet, became included in's mailing to its members.  Well, here's how it works:  Shelby Knox, member of SPARKsummit, just happens to also be on the staff of Change.  She runs the Women's Rights section there:

    So, for her to then push that their petition should be included on the regular update mailing to Change members (said to be 4 million subscribers) is quite interesting and at the very least, quite tainted.
   Maybe she is also responsible for composing the false information in the letter.

   Giving people false information, inciting them on a "click-through-to-add-your-signature" platform and then using that as some evidence is maliciously skewed.  When the first wave of doctored, mis-proportioned images and false claims of Friends sets being pre-assembled didn't garner more than the original signatures of the RadFem sheeples, they then moved even further from the facts to get their petition bulked up.

   Normally the Change site is for real problems, like banks charging unfair fees (the most well-known petition is against the Bank of America by 22-year-old Molly Katchpole) or other social injustices affecting kids and people who don't have much of a collective voice.  It appears that the limelight Molly garnered became attractive to some other 22-year-olds: Stephanie Cole (who didn't play with LEGO as a girl, since she didn't like the whole 'construct' part) and Bailey Shoemaker Richards.  These are the names on the petition against TLG.  I bet they are more famous now.

   How the owner(s) of the allowed the site to be used by the "no pink" campaigners is a discredit to any worthy movement.  Causes about preventing people from starving, being physically harmed, or having their rights diminished are not even remotely similar to a LEGO theme.  Especially a box of bricks created to spark the interest of girls who don't already build with them.  Girls who are now building spatial, technical, engineering & math skills by creating their own play scenes with LEGO Friends -- rather than opening a toy that is not interactive.

   Online petitions are a bit shady anyway.  Verifying actual signatures is hard enough for governments in real life voting places.  There was never a need for a petition regarding LEGO Friends.  If you don't like them, don't buy them.  Plenty of girls do like them and are buying them. LEGO bricks are meant to be re-built and re-built; it's the activity of gaining and using skills to re-build the bricks of any color into anything she can imagine that gives her a voice.  This campaign has done far more harm to any perceived psychological image girls have of themselves than any innocent LEGO toy set of a young girl enjoying her splash pool & ice cream on a warm Summer's day.

   Feminism has run amok in this scenario; when they exclude 'some' girls for their quest to represent all girls, it's self-serving.  Girls can speak with their own creativity.  Girls are using their imaginations.  Real girls do build with LEGO Friends!

Town Hall has nothing to do with "no pink"

   PBG & Hardy Girls (Spark partners in the "no pink" campaign against LEGO Friends) is attempting to claim Astrid's presentation of the new Town Hall is a direct response to their wacky, skewed, misinformation-laced "social-media" campaign!  Really?
   Of the video they write: "Coincidence?  We think not.  Let's give LEGO some props for listening!" 

   Astrid has been working on this new Modular building way before you RadFems even became aware of the Friends theme.  That she mentions people may be surprised she is the presenter is due to the fact that Jamie (who pioneered the Modular line) usually presents new buildings in the videos.
   Did PBG even watch the video, did they even listen to the video, do they understand the video?  Or, did they just see a still-image of the video on LEGO Club TV channel on YouTube and since there is a female in the picture, just assume that she in a response to their spamming, tweeting, posting, block & deleting all over the Internet?  Seriously, this takes the cake.
   There is a systemic failure in comprehension of timelines of LEGO product development and presentation by these groups.  Astrid has worked for TLG for 3 years.  She's an architect.  Of course she likes LEGO Friends.  She, like all other LEGO employees & fans, want more girls to build!  That's the whole point.
   Astrid spent time researching Town Hall designs all over the world.  She spent time helping to design this new Modular building -- which takes more than a few weeks (as in, since Spark's ultimatum to TLG, pitching a hissy fit, sending more FedEx packages of silly 'skewed' petition print-outs, or else the RadFems will launch yet another 'blurred' letter-writing campaign) and certainly was well underway before the Friends launch this year!
   More girls are building with LEGO bricks today than December 31st, 2011.  Friends contributed to that change.  Astrid obviously will continue to inspire builders of all types: girls, boys, men & women!  Just don't try to attach your skewed agenda-promoting "no pink" campaign to her in any way!
   The Town Hall is a Modular building, just like the 700 brick/piece flagship set of LEGO Friends Olivia's House!