This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Petition "controversy" DeBunked

   Petitions: being all the rage for those more vocal than productive, SPARK's Dana Edell created a petition on against LEGO Friends showing stereotyping.   After initial lagging signatures and concise criticisms (including correcting their mis-information) they changed tactics.  They switched petition creators to two 22-year-old members (thinking that has more of a 'girls' appeal than parents -- such as the 30/40-something Edell).
   Then, when even that still didn't garner many signatures, they had their inside person 'aka' Shelby Knox (who fancies herself as the next Gloria Steinem) put their petition on the fast-track.
   It became included in a mailing to subscribers -- who then merely had to click to sign it!
   Certainly also helping their campaign against LEGO Friends was the letter included in that mailing, which was laced with false information.  They also conveniently continued to "omit" any mention or images of the sets, such as the Treehouse, Inventor's Workshop, or Veterinarian clinic.  Instead they bombasted the Butterfly Beauty Shop.  It's as if they don't realize, even the beauty shop must be built; a girl is going to gain spatial skills.  Kids must be interested before they can engage in construction play.  Yes, there are girls who like toys such as beauty shops.  Yes, there are girls who like treehouses.  Yes, there are girls who like Star Wars.  Yes, there are girls who like Science.  Don't all girls deserve a set of bricks which piques their interest?  You bet!  That's what LEGO Friends delivers.

Read more about their petition hoax here.


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