This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

From SPARK to whimper

After the much gloated-about granted 'meeting' with TLG, the SPARK social terrorists girls harassed them to get, the controversy falls flat.

The LEGO Group already knew some fans wanted more female MiniFigs and had already started including them in sets before Bloomberg put up that amateurish photo-shopped skewed image of a Friends MiniDoll on its front page.  That's when these fringe RadFem groups latched their claws into the manufactured "controversy" and attached their agenda to the toy.

The 2011 Community Workers set has equal number of female -to-male MiniFigs; 2012 female Park Ranger, 2012 Police & Firefighters; female Samurai - Nya; and female Hero - Black Widow piloting the Avengers QuinJet.  So, yeah, if you think they were listening to you -- it was only a regurgitation of what they've already started.

Since Stephanie Cole didn't even play with LEGO bricks as a girl (due to the whole "assembly" part) and none of you girls have even close to any of the gender-busting careers you think Friends characters should have -- well, your hypocrisy is evident in your image.  Frankly, you look just like a Friends set.  Let's call it: Bailey's Travel Pals - she travels to NYC for the first time from the midwest and is greeted by her acting friends in the Big Apple.  Set comes with 4 MiniDolls, a small building of Rockefeller Center and books -- because that what these girls know the world through ;-)

Whimpering out ideas of a hospital (yeah, TLG has City hospitals and a new one on the way -- if you knew LEGO, you'd know that -- besides, build your *own* Friends hospital -- the bricks are re-buildable); a school (which has been done too, in previous sets girls played with decades ago, yet since going to school is what these girls know best, it's no surprise); and a Town Hall with a female Mayor -- yeah, Astrid (LEGO Designer) just introduced the new Town Hall in March 2012, so why don't you buy it and create your own female Mayor -- after all, that's what everyone else does with their LEGO creations.

Lack of imagination is a personal problem, not a product flaw.
SPARK reps got to meet some TLG execs
photo by Susan Watts/New York Daily News

To all the fans of LEGO Friends, new & old, not to fear -- the theme remains the same!  Thanks TLG!  All the girls who are now building STEM skills thank you!

Build on with your Friends :-)

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