This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Friday, March 2, 2012

Puppet behind the petition

   How convenient that the petition against TLG, which garnered merely 3,000 signatures after several weeks of the RadFem groups spewing their campaign of false information all over the Internet, became included in's mailing to its members.  Well, here's how it works:  Shelby Knox, member of SPARKsummit, just happens to also be on the staff of Change.  She runs the Women's Rights section there:

    So, for her to then push that their petition should be included on the regular update mailing to Change members (said to be 4 million subscribers) is quite interesting and at the very least, quite tainted.
   Maybe she is also responsible for composing the false information in the letter.

   Giving people false information, inciting them on a "click-through-to-add-your-signature" platform and then using that as some evidence is maliciously skewed.  When the first wave of doctored, mis-proportioned images and false claims of Friends sets being pre-assembled didn't garner more than the original signatures of the RadFem sheeples, they then moved even further from the facts to get their petition bulked up.

   Normally the Change site is for real problems, like banks charging unfair fees (the most well-known petition is against the Bank of America by 22-year-old Molly Katchpole) or other social injustices affecting kids and people who don't have much of a collective voice.  It appears that the limelight Molly garnered became attractive to some other 22-year-olds: Stephanie Cole (who didn't play with LEGO as a girl, since she didn't like the whole 'construct' part) and Bailey Shoemaker Richards.  These are the names on the petition against TLG.  I bet they are more famous now.

   How the owner(s) of the allowed the site to be used by the "no pink" campaigners is a discredit to any worthy movement.  Causes about preventing people from starving, being physically harmed, or having their rights diminished are not even remotely similar to a LEGO theme.  Especially a box of bricks created to spark the interest of girls who don't already build with them.  Girls who are now building spatial, technical, engineering & math skills by creating their own play scenes with LEGO Friends -- rather than opening a toy that is not interactive.

   Online petitions are a bit shady anyway.  Verifying actual signatures is hard enough for governments in real life voting places.  There was never a need for a petition regarding LEGO Friends.  If you don't like them, don't buy them.  Plenty of girls do like them and are buying them. LEGO bricks are meant to be re-built and re-built; it's the activity of gaining and using skills to re-build the bricks of any color into anything she can imagine that gives her a voice.  This campaign has done far more harm to any perceived psychological image girls have of themselves than any innocent LEGO toy set of a young girl enjoying her splash pool & ice cream on a warm Summer's day.

   Feminism has run amok in this scenario; when they exclude 'some' girls for their quest to represent all girls, it's self-serving.  Girls can speak with their own creativity.  Girls are using their imaginations.  Real girls do build with LEGO Friends!

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