This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Friday, March 2, 2012

Town Hall has nothing to do with "no pink"

   PBG & Hardy Girls (Spark partners in the "no pink" campaign against LEGO Friends) is attempting to claim Astrid's presentation of the new Town Hall is a direct response to their wacky, skewed, misinformation-laced "social-media" campaign!  Really?
   Of the video they write: "Coincidence?  We think not.  Let's give LEGO some props for listening!" 

   Astrid has been working on this new Modular building way before you RadFems even became aware of the Friends theme.  That she mentions people may be surprised she is the presenter is due to the fact that Jamie (who pioneered the Modular line) usually presents new buildings in the videos.
   Did PBG even watch the video, did they even listen to the video, do they understand the video?  Or, did they just see a still-image of the video on LEGO Club TV channel on YouTube and since there is a female in the picture, just assume that she in a response to their spamming, tweeting, posting, block & deleting all over the Internet?  Seriously, this takes the cake.
   There is a systemic failure in comprehension of timelines of LEGO product development and presentation by these groups.  Astrid has worked for TLG for 3 years.  She's an architect.  Of course she likes LEGO Friends.  She, like all other LEGO employees & fans, want more girls to build!  That's the whole point.
   Astrid spent time researching Town Hall designs all over the world.  She spent time helping to design this new Modular building -- which takes more than a few weeks (as in, since Spark's ultimatum to TLG, pitching a hissy fit, sending more FedEx packages of silly 'skewed' petition print-outs, or else the RadFems will launch yet another 'blurred' letter-writing campaign) and certainly was well underway before the Friends launch this year!
   More girls are building with LEGO bricks today than December 31st, 2011.  Friends contributed to that change.  Astrid obviously will continue to inspire builders of all types: girls, boys, men & women!  Just don't try to attach your skewed agenda-promoting "no pink" campaign to her in any way!
   The Town Hall is a Modular building, just like the 700 brick/piece flagship set of LEGO Friends Olivia's House!

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