This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Saturday, January 28, 2012

Petition promoter doesn't like pink 'or' macho

The main person behind the petition against The LEGO Group, Lyn Mikel Brown, also is against what she believes are "macho" toys for boys.  Along with her partner & fellow Colby College instructor, they appear to have spent the past 20 years railing against toy companies.
    Lyn Mikel Brown is also owner of these entities: SPARK, Hardy Girls, PBG, which comprise the majority of petitioners and spreading of false information about LEGO Friends.

   SPARK has launched another 'campaign' called "Toy Aisle Action Project" telling its followers to put 'notes' onto product boxes in stores' toy aisles to protest that they are girl & boy toys.
   Yep, it's true.  Here is an image of notes stuck to the display case of Olivia's House in the LEGO Friends theme:

    The irony is that Olivia's House is far more complex than the Creator House the feminist 'activist' added to that note she affixed to the display case.  Olivia's House has 700 separate bricks/elements!  It has to be built, the box contains un-assembled pieces.  So, yeah, "she" is gonna have to build it.
   Also, notice the empty shelves below where Olivia's House set boxes used to be -- yet are sold out!  Why are they sold out?  Because girls LOVE them!

   And here are some more: one note attached to a Harry Potter LEGO set which says something about how girls like to play with Harry Potter too.  Well, yeah, so what's stopping them?
   So, if a retailer puts this in an aisle with other girl-oriented toys, there are wrong (according to SPARK) and if a retailer puts this item in the "construction toy" aisle, then they are wrong (according to SPARK), so what is it?  It seems like no matter what companies and retailers do, SPARK feminists are going to complain about it.

They can't even see females when there are females in LEGO sets!!
   Can you see the female Police Officer Minfig right there in the center of the whole Police Station?? I hope so!
 (set is #60047 released in 2014)

    The irony of Stephanie writing a comment on that post above on their FB page is that even in her article against LEGO Friends she admitted to not playing with LEGO bricks, "because I didn’t like all the assembly required," so, for her to say she would like it even now is hilarious.  Also, demonstrated is the ignorance of these groups not realizing it's the "Construction Toy Aisle" not the boys aisle, or LEGO aisle (as there are MB & Knex, and Lincoln Logs, etc., in that aisle too), so their argument is moot.

   And some other toys in their target sights.

         Product tampering surely is not welcome at retailers.  It seems like it would be some sort of misdemeanor crime.  One Toys 'R' Us employee posted a message to SPARK that what they are doing, and encouraging others to do, is merely causing more work for employees -- who have to waste time removing the notes.
        It's not causing some sort of revolutionary change in product development.  So, sorry feminists -- you're wasting peoples' time and making yourselves look very petty indeed.  Petty product tampering.

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