This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Wednesday, January 11, 2012

Hoodwinked by pink

Spark changed petition sponsors; somehow they convinced Change to include it in their mailings to its 5 million members.  This, after their petition drive stalled-out at around 4,000 signatures over about 2 weeks time period of spreading incorrect information by:  tweeting, posting, e-mailing, blogging, begging off op-ed submissions on media sites, plus creating and redistributing false images --- all the while blocking & deleting counter-information posts, links, and product images.

When members arrive at the petition page via a quick link, they are presented with a fantastical story of false information.  Any "electronically signed" petition isn't valid if the facts aren't there.  Using Spark's own child actresses of Dana Edell (owner of an acting studio) in videos filled with false information.

    FACT: 2012 does have more female MiniFigs.  How can LEGO add more girls to Harry Potter?  Shall they request them from JK Rowling?  Yet, you claim "back-story" isn't inspiring creativity anyway?  So, which is it, girls?
    FACT:  Images of both girls & boys are all over LEGO advertising -- Buckets, KidsFests, Posters, Magazines, Club magazines, Game covers, etc.
    FACT:  It's a Splash Pool -- just like millions of young girls enjoy in their own backyards.  It's Ice Cream (apparently some people aren't familiar with LEGO utensils -- the glass is a goblet, used in many, many sets) not a cocktail "drink" in the one small set in Friends theme.  That set is easily over-looked if any of you actually went to a store near you to see for yourself!
    FACT:  Olivia's house is prominent -- oh, and is not "dumbed-down" and the set box includes System bricks compatible to all System sets (yes, including City) -- and it has 695 separate bricks & pieces -- loose and un-assembled.
    FACT:  Stay tuned -- there are more Friends on the way -- you may have to look to the sky!

    No, the "no pink" campaigners do not represent all girls making up 50% of the population.  You do not represent me.

    The LEGO Group is a privately help company; if you don't like one of their themes, don't buy it -- that will leave more for the rest of the world's builders.
Update:  Read what the members' mailing message included in regard to the petition against LEGO.

Another petition based on false information created by New Moon Girls:

FACT:  The LEGO Group already does employs female designers.

1 comment:

  1. I wondered how that petition had jumped up from the initial 3500 signatures. Who knew so many people would get upset!?