This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Monday, January 2, 2012

Fembots FIRST Robotics Team 2009

One of three teams featured on Oprah

Fact:  The LEGO Group gathers research data from all of its educational and corporate sponsorship activities all over the world.  FIRST (For Inspiration and Recognition of Science and Technology) and TLG's partnership organization: FLL (First LEGO League) have been listening to girls (and boys) since 1998.
    Some women's rights groups claim girls who build with LEGO NXT Robotics should have been involved with development of any new "for girls" designated theme.  They must not realize, NXT building/programming girls were part of the voice!

    This is in response to some groups complaining real NXT girls were not part of LEGO research for the new theme:

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