This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Sunday, January 8, 2012

Friends in the LEGO aisle

FACT: Friends new sets are placed in the LEGO aisle at major retailers in North America.

 FACT: Friends sets at the end of the construction toy aisle (note: it is not called the boy toy aisle).
 (this display was sold out of Olivia's House Jan 9)

Display of Olivia's House - set includes 695 separate bricks/pieces.

Display of Olivia's House interior - yellow serrated wheel allows customers to rotate set for viewing.

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