This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Monday, December 26, 2011

SPARKSUMMIT by Stephanie Cole admits she's not LEGO person

LINK to article:

The most noted self counter-productive statement she makes is admitting she didn't even play with LEGO bricks as a child:  "... because I didn’t like all the assembly required ..." 

Well, too bad Stephanie -- millions of girls do like the assembly required and are building with LEGO Friends.  They are gaining STEM skills every day.
In reply to this notion that all TLG has to do to get more girl customers is to make more female minifigures:  Not all LEGO figures can be Princess Leia or Hermoine, as referenced in her article.  It appears they are not aware of the girls in the Collectible MiniFigures series, or the Community workers set, or all the new 2012 City sets!

 Notice how they seem to be focused on the Splash Pool set, without showing images of the Inventor's Workshop, or others, which were released publicly at the same time.

Fact:  LEGO has included female minifigures in new sets:  See 2012 City Forest Fire Station's female Park Ranger:   cty263: Forest Police - Dark Tan Jacket with Pockets, Gold Badge and Braid, Olive Green Tie, Dark Tan Legs, Campaign Hat | Brickset: LEGO set guide and database


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