LINK to article: http://www.sparksummit.com/2011/12/20/what-the-minifig-legos-build-the-wrong-message-for-girls/
The most noted self counter-productive statement she makes is admitting she didn't even play with LEGO bricks as a child: "... because I didn’t like all the assembly required ..."
Well, too bad Stephanie -- millions of girls do like the assembly required and are building with LEGO Friends. They are gaining STEM skills every day.
Notice how they seem to be focused on the Splash Pool set, without showing images of the Inventor's Workshop, or others, which were released publicly at the same time.
Fact: LEGO has included female minifigures in new sets: See 2012 City Forest Fire Station's female Park Ranger: cty263: Forest Police - Dark Tan Jacket with Pockets, Gold Badge and Braid, Olive Green Tie, Dark Tan Legs, Campaign Hat | Brickset: LEGO set guide and database