This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Tuesday, December 27, 2011

ABC News was duped Riley was coached, video used in "No Pink" campaign

    Riley - the girl in the video about pink & blue - whose video was promoted and then offered up to the "No Pink aisles" campaigners for use in their "social-media campaign" against The LEGO Group when her parents heard about the new Friends theme.

   Here's the proof.  Thanks to The Huffington Post. (above screencap is link to article)
Transcribe of what it says in the screencap:
"Sarah Maida, Riley's mom, told The Huffington Post that this video was actually shot in May of 2011. She and her husband Dennis had shared it with a few friends, who responded positively to Riley's message. But, after Sarah heard about LEGO Friends -- shapely mini-figures that lock into pink, purple and pastel green settings, such as a dream house, a splash pool and a beauty shop -- she posted the video on Facebook fan pages for Princess Free Zone and Pigtail Pals, companies that sell only gender-neutral products and stand up for girl's rights. (Princess Free's tagline is "Come as you are," and they sell apparel featuring designs like a dinosaur on a scooter or a skateboarding octopus.)"


   Then came the start of the SPAM campaign on the LEGO facebook page.  Some feminist women's rights groups and "girl empowerment" product sellers networked together to SPAM and spread false information about the Friends theme and TLG's research.

    Even in promoting the video, they admit some people think the rant is staged.  As written by Jennifer Shewmaker, who also believes girls with ADHD aren't "normal" and used that premise in her education.

    This is a screencap of PBG telling their networking groups to tell LEGO not to base a new theme on what four years of research with real girls garnered -- but to give girls what is "good for them" (in their opinion) instead.  

    Hello?  The LEGO Group isn't in the business of, say, offering school lunches, which you pay for with your tax dollars and probably would want to make sure the meals aren't just what some kids want -- yet what is good for them instead.

    The LEGO Group is a privately-help corporation, which has gone beyond what most toy companies do in regard to research & development of its products.
    So, there we have PBG (powered by girls), SPARKsummit, Pigtail Pals, New Moon Girls, and Hardy Girls, Princess Free Zone, Jennifer Shewmaker, and a few more, all hatching their "social media campaign" plan.  "No pink aisles, bring back beautiful" is what they spammed.

    What should have been a joyful holiday season was muddled up by a few feminists with an agenda.  They saw an opportunity upon a chance dialogue with a wonderful company called LEGO -- they ran with it -- they petitioned -- they spammed -- they posted & re-posted, and now we know they used an apparently staged video of a little girl's rant.

    They tweeted and sent the video link back & forth in their networks -- somehow it got the attention of ABC News.  Oh, Diane, how you were duped.

   Update:  Riley's mom, Sarah, is so confused about LEGO Friends that she provides false statements saying they aren't compatible with 'other LEGO' when everyone who owns LEGO knows they are 100% compatible with any other LEGO bricks, and the mini-dolls have exchangeable hair with mini-figs, and can hold any utensil a mini-fig can.  She also fails to comprehend that girls made up only 9% of TLG's customers in 2011 -- and now that Friends is available that number has increased to 28% -- that isn't about making people buy more, it's about many parents buying LEGO bricks for the very first time!!! 

  Notice Riley's pic as her profile pic -- yeah Batman & LEGO Friends are not mutually exclusive either -- loads of girls play with both.  Hey, is that a pink cabinet in your house?  Wow.
  If The LEGO Group only cared for profits as Riley's mom suggests, then why do they sponsor Google's Science Fair?  Sarah hasn't a clue -- too busy using her kid to promote her own anger.

Little Girl Riley Angry Over 'Pink Stuff' Toys | Video - ABC News


Dr. Jennifer Shewmaker's Operation Transformation

New Moon Girls

SPARK a Movement

Pigtail Pals - Redefine Girly


This blog isn't the only, or first, online posting of how Riley appears rehearsed:


1 comment:

  1. That`s feminism for ya. Ah well, the less attention these feminazi`s get, the better. And great blog, by the way.