This blog is in response to a petition & spam campaign of a few feminists

Some radical feminist groups realized they can advance their own agenda by launching a "No pink aisle, bring back beautiful" social media campaign by claiming The LEGO Group offers no "gender equity" in the new theme "Friends" and its marketing. They created an online petition, then proceeded encouraging their followers to SPAM the LEGO Facebook page with one of TLG's own ads. Laced with false dramatic information, they convinced the petition site to include their "cause" in its membership mailing notice.
This blog sheds light on their omissions, skewed facts & images.

Monday, December 26, 2011

SPARKsummit article by Bailey on LEGO Friends

The "No pink aisles, bring beautiful back" campaign creator (Bailey/PBG) was *fueled* by an article on their feminists website -- written by Stephanie Cole,  who admits she doesn't own LEGO:

PBG (Powered by girls) usually attacks companies like Abercrombie, etc., for showing too much cleavage, or something like that.

How they ever justified lumping LEGO Friends into that category is bizarre at best.

The LEGO Group's 1981 advertisement SPARKsummit uses in their campaign is merely one ad featuring girls TLG has put forth over the decades.

In that advertisement the word "beautiful" is actually there as a description of what the girl built -- that it wasn't necessarily a "set" nor did it have uniform colors like sets, yet her own creation is still beautiful.

That there are no pink bricks visible isn't because LEGO didn't already make pink bricks.

Update: Bailey Poland has written a book about "Haters" online ... even though she, herself, is a "hater" of other peoples' creativity, choices and lifestyles.  Hypocrisy for sure.



  1. Let's see if they publish comments of the opposite viewpoint of theirs on the SPARK site ;-)

    We know they're in the que.

  2. Hi! This is the author of the quoted article above with a minor clarification. I own and love Lego products, ranging from Lego minifigs to Lego Xbox games. I state in the article that I thoroughly enjoy playing with Legos with my younger brother. I'm not sure where your confusion originates from!

    Also, LMM, check the comments out! There's definitely dissenting opinion there, and we're happy to oblige disagreement (the only comments that get filtered out are those that are spam, threats or otherwise inappropriate for a site aimed at readers from 10 on up).

  3. Bailey: Please re-read -- Stephanie Cole wrote that she doesn't own LEGO bricks: QUOTE: Stephanie Cole - "I was never a Legos kid, not because I wanted my figurines to have boobs, but because I didn’t like all the assembly required before I could start staging battles and cowboy adventures."

    ---copied & pasted straight from her article on Spark---

    I think you have confused the 2 Spark articles highlighted on this blog; that comment is on this post:

    Where I wrote:
    "Apparently this is the first article on the feminists' site which got them all stirred up. Even the author Stephanie Cole, admits she's not a LEGO fan."

    No where did I write Bailey PBG/Sparksummit) doesn't own LEGO.

  4. The article screencapped in this post is mine, and the title of this post uses my name. You can see where the confusion comes from in that, I hope? It looks as if you're referencing my writing here, not Stephanie's.

  5. Bailey: Nope, the other article title is, "SPARKSUMMIT by Stephanie Cole admits she's not LEGO person"

    Still not sure how these is confusion; the 2 articles are very similar in appearance though.

  6. oh, I see Baily got information in 'caption' confused with comments -- hmmm